Sonneman Design Group

Sonneman Design Group

Digital Media Art and Production Direction

Strategized, formed and expanded marketing capabilities within the company by building a state-of-the art digital marketing department within a year. Since 2016, I have directed the team performing all web UX/UI and design, video and print materials while cross-directing with product applications and design team. Also have provided creative direction on digital rendering of product and lifestyle images for use across all marketing platforms. 

TITLE:

Digital Media Art and Production Director

INDUSTRY:

Brand: Modern Design/Lighting

WEBSITE:

sonnemanawayoflight.com

Video and Motion Graphics

Original Image Styling, Rendering and Retouching

All Lifestyle images for this brand are full renderings merging beautifully conceived and styled scenes matched with product. All images from scratch!

Original Image Styling, Rendering and Retouching

01

Creative Direction

This brand releases new products every year as others evolve. How to capture the spirit across multi-media platforms?

02

Multi-media Capabilities Expanded

I was completely responsible for building the team that expanded from simple printed catalogs to all web, social and media marketing platforms.

03

Marketing, Art and Production

All work involved from imaging, rendering and media platforms delivered on time for launches and events. That's a lot of marketing!